Potensi Alam Riau

Web design project supporting local economic sustainability and SDGs

Overview

Potensi Alam Riau is a web design initiative that aims to promote local natural resources and empower community-based economic growth in Riau Province.
This project was created as part of an academic and design exercise supporting the Sustainable Development Goals (SDGs), particularly Goal 8 (Decent Work and Economic Growth) and Goal 12 (Responsible Consumption and Production).

My Role

As a UI/UX Designer, I focused on conceptualizing the visual identity and layout of the website.
I designed the structure, color palette, and imagery to reflect the authenticity and richness of Riau’s natural products while ensuring a user-friendly browsing experience.

Tools & Technologies

  • Design: Figma, Canva
  • Prototyping & Presentation: Figma components, mockups, and interactive wireframes
The homepage and product section emphasize the natural and local value of Riau’s resources.

Design Highlights

  • Developed a clean, minimalist layout emphasizing local identity and eco-conscious branding.
  • Integrated visual storytelling through imagery and typography.
  • Created a prototype flow demonstrating user navigation and product exploration.
  • Ensured accessibility and consistency across design components.

Outcome

The design served as a prototype and concept website to showcase how digital platforms can promote sustainable local products.
It helped strengthen my understanding of user-centered design and visual communication for impact-driven projects.

Potensi Alam Riau — conceptual web design promoting local economic sustainability.